Though we are feeling hopeful about the future, we think virtual events are here to stay in some capacity. So we have reimagined our space on the Rock Lititz campus to include a custom, dedicated studio space!


  • audio engineering
  • lighting design
  • custom set designs
  • various furniture options
  • videography
  • social media live streaming


of organizations said they spent less on their 2020 Virtual Event when compared to previous in-person events.


of organizations said they raised more funds at their 2020 Virtual Event when compared to previous in-person events.


of organizations said their attendance was the same or increased at their Virtual Event.


of organizations said they will invest in more Virtual Events in 2021.

North Star Initiative’s 2020 virtual event hosted at STRAY’s studio was a huge success! The attendance was up 3.5x from the previous year. The audience grew which in turn exceeded the donation goals that were set. Another pro to a virtual event is the ability to show up and not have any setup or tear-down time involved. Moving forward North Star Initiative has decided to do Hybrid events allowing the organization to target a broader audience outside of the local community.”

Janelle Esbenshade, Director of Development | North Star Initiative

Virtual Event Benefits:

  • Budget-Friendly
  • Accessibility
  • Broader Audience
  • Instant Insights
  • Targeted Leads



*Statistics and Data from Wild Apricot, 2020 and Markletic, 2020

Top 5 Fundraising Strategies:

Percentage of organizations who made more revenue using these strategies during their Virtual Event compared to previous in-person events.

Admission Fee - 65%
Sponsors - 46%
Online Donation Page - 35%
Selling Merch - 19%
Text-2-Give -12%

Top Engagement Strategies:

Percentage more engagement that organizations using these strategies had during their Virtual Event compared to organizations who did not.

Live Hangout (pre/post event) - 73%
Guest Speaker - 67%
Discussion - 66%
Q&A - 62%
Survey or Poll - 31%