Though we are feeling hopeful about the future, we think virtual events are here to stay in some capacity. So we have reimagined our space on the Rock Lititz campus to include a custom, dedicated studio space!


  • audio engineering
  • lighting design
  • custom set designs
  • various furniture options
  • videography
  • social media live streaming


of organizations said they spent less on their 2020 Virtual Event when compared to previous in-person events.


of organizations said they raised more funds at their 2020 Virtual Event when compared to previous in-person events.


of organizations said their attendance was the same or increased at their Virtual Event.


of organizations said they will invest in more Virtual Events in 2021.

North Star Initiative’s 2020 virtual event hosted at STRAY’s studio was a huge success! The attendance was up 3.5x from the previous year. The audience grew which in turn exceeded the donation goals that were set. Another pro to a virtual event is the ability to show up and not have any setup or tear-down time involved. Moving forward North Star Initiative has decided to do Hybrid events allowing the organization to target a broader audience outside of the local community.”

Janelle Esbenshade, Director of Development | North Star Initiative

Virtual Event Benefits:

  • Budget-Friendly
  • Accessibility
  • Broader Audience
  • Instant Insights
  • Targeted Leads



*Statistics and Data from Wild Apricot, 2020 and Markletic, 2020

Top 5 Fundraising Strategies:

Percentage of organizations who made more revenue using these strategies during their Virtual Event compared to previous in-person events.

Admission Fee - 65%
Sponsors - 46%
Online Donation Page - 35%
Selling Merch - 19%
Text-2-Give -12%

Top Engagement Strategies:

Percentage more engagement that organizations using these strategies had during their Virtual Event compared to organizations who did not.

Live Hangout (pre/post event) - 73%
Guest Speaker - 67%
Discussion - 66%
Q&A - 62%
Survey or Poll - 31%


Our friends in the nonprofit world have experienced an exponential increase in urgent needs coinciding with diminished budgets and fundraising opportunities. Already knee-deep in this hard and holy work of developing and sustaining relationships with some of our most vulnerable neighbors, they have met the challenges head-on with resilience, innovation, and sacrifice. Frankly, we’re in awe and inspired.

As we endeavor to love our neighbors well in this season, what better way than to partner with an organization who can multiply the investment to make a more significant impact for our neighbors?

We have teamed up with Luxart Studio to GIVE AWAY a virtual event valuing over $7500 to one deserving local organization! This is our biggest giveaway to date.

One local non-profit will be gifted the entire production of their virtual event, hosted in STRAY’s studio on the Rock Lititz campus (a $5000 value).

This will include:

  • 2 camera angles
  • up to 1 hour of content streamed to YouTube or Facebook
  • up to 4 speakers or musicians
  • the use of our equipment and all labor for necessary video, audio, and lighting technicians.

In addition, the organization will also receive a promotional design package from Luxart Studio (a $2500 value).

  • Event Branding Design
  • Landing page on website or event platform
  • Save the date & Invitation (digital files)
  • Email template
  • Brochure or Flyer (digital files)
  • Social media creative assets design
  • Consulting on social strategy & promotion
  • Video screen graphics
  • Presentation Slides design (Google Slides or PowerPoint)
  • Backdrop or Signage design (digital files)
  • $500 Printing credit
  • Post-event Thank You cards (digital files)

Fine print: The event must be held no later than July 15, 2021, and cannot be produced on a Sunday. The above services are stand-alone and completely free of charge, but any desired additional services will be charged at a discounted rate.